An Effective Business Strategy – Stop Mucking Your Customers Around! I recently met with a client who told me a story about having their car serviced. A few months prior, he had broken a very small clip on the fuel cap and decided that while it was a warranty repair, it was only a…
This week, I had my trust breached by a supplier to our company. The breach was considerable enough that I decided to end the relationship between our businesses.
Most good relationships can survive a relatively low degree initial breach of trust. It will not survive the breach of trust if your response is inadequate or unsatisfying to your customers. It is your reputation that is on the line.
When putting all of these strategies through the filter of “Why?”, it became clear that some of the strategies amount to not much more than a scattergun approach. They also didn’t help us build enduring, powerful client relationships that had got us where we’d gotten to today.